Our team began with a comprehensive technical SEO audit that uncovered critical crawlability issues, slow page speeds, and missing schema markup. We rebuilt their site architecture around high-intent keyword clusters, optimized every product page for search, and launched a strategic link-building campaign targeting industry publications.
Simultaneously, we deployed a retargeting PPC campaign to recapture abandoning visitors and built an automated email sequence for cart recovery. Within six months, organic traffic had nearly tripled, the cart abandonment rate dropped to 45%, and the combined strategy generated $2.1 million in attributable revenue.